2015 SEO by UK expat

Credit

Key Takeaways for Successful Content

Here are some of the key points you should takeaway from this analysis.

1. Include the keyword phrase in your URL and SEO title. If you hover over the top link building content in search, they all have link building in the URL.

2. Be sure to mention the exact keyword phrase in the main piece of content a few times.Then use keyword phrases that are similar the rest of the time.

Modifications of start a business include starting a business, start a small business, and so on.

3. For highly competitive keyword phrases, you are going to need to publish your content on a website with high domain authority.

You can do this through guest posting on websites larger than yours or work towards growing your own domain authority through link building.

4. The old-school 300-word SEO piece isn’t going to cut it anymore.

The average number of words for the make money online content that did well in search is 1,739. For start a business, the average number of words is 843. For link building, the average number of words is 1,283 (if you exclude the 20,000+ word masterpiece).

The average number of words for the make money online content that did well on social networks is 985. For start a business, the average number of words is 885. For link building, the average number of words is 2,060.

If you don’t want to write extensively long articles, you don’t have to. Some of the articles are compilations of links to other articles.

Some are expert roundups.

There are probably some people who outsource their content to ghostwriters.

There are plenty of options you can choose from if you don’t have the time or inclination to write.

5. Internal linking is important. Link to your top pieces of content in other pieces of related content using your target keyword phrase as anchor text.

Google lets you analyze your most important pages based on internal links in Google Webmaster Tools.

6. Having strong domain authority and getting lots of social shares to your articles will not necessarily help them rank well in search.

Moz has several articles on link building from the last year that had thousands of social shares on their 93 domain authority website. Most of those articles (with exception to one) are not even in the top 100 search results.

7. While not required, you should consider having at least one keyword-optimized image in your main content.

Several of the top shared pieces of content on social media were not on the list because of their Facebook, Twitter, or Google+. They were there because they received thousands of pins from Pinterest.

8. You can buy social shares to boost your content’s social popularity. But buying thousands of tweets won’t guarantee a lot of traffic from Twitter.

How did I come to this conclusion? It was simple. There were several YouTube videos that came up as the most popular content with the make money online keyword.

These videos had thousands of social shares but far, far fewer views.

Case in point: one video had 4,000+ Facebook, 1,300 views, and only two comments.

The rest of the ones that had thousands of social shares had been removed from YouTube for violating their TOS. I doubt videos that get removed for violating TOS are being liked by regular people on Facebook.

9. Creating a valuable piece of content is going to get you more social shares than creating a stunning headline.

As you can see from the analysis, in some niches, you don’t always have to have a number or “how to” in the headline to have a socially popular piece of content.

That said, the combination of a valuable piece content and a stunning headline is almost a surefire winner on social.

10. For the make money online keyword phrase, the quality of content in the top search results was much higher than the quality of content in the most popular social articles.This is likely because it’s much easier to manipulate the most popular social content by buying shares than to manipulate top search results.