Keyword by Backlinkco

1. Pro Tip: Take one of the keywords from the “Searches related to…” area, pop that into Google, and check out the “Searches related to…” results for that keyword. Rinse and repeat until you have a laundry list of awesome keywords that the Keyword Planner doesn’t show you.
2. USE SOOLVE  for key ignored by competitors 
3. USE QUORA  Quora is an extremely popular crowdsourced Q&A site (similar to to Yahoo! Answers, except people’s responses are actually helpful).
4. USE keyword.io  local keyword alternative to google keyplaner
5. Commercial intent:Here are words that tend to be part of Buy Now Keywords:
• Buy
• Coupon
• Discount
• Deal
• Shipping
• Product Keywords tend to include:
• Review
• Best
• Top 10
• Specific brand name (“Nike” or “Toshiba”)
• Specific product (“Macbook Pro” or “Samsung Galaxy”)
• Product category (“Wordpress hosting” or “tennis shoes”)
• Cheap
• Affordable
• Comparison
• 
  
• Information Keywords tend to include words like:
  • How to
  • Best way to
  • Ways to
  • I need to
  Tire Kicker Keywords

  Tire Kicker Keywords are searches that are VERY unlikely to convert now…or in the near future.

  Here are a few examples words that tend to make up Tire Kicker Keywords:

  

  • Free
  • Torrent
  • Download
  • …for free
  • 
    
  • 
    

  • Easy Target Results

    When you see one or more Easy Target Results in the top 10, it’s time to celebrate. You just found a low-competition keyword.
    Here are results that tend to indicate a very, very low competition keyword:
     

  
  
• Content length
6. 

So Let’s Wrap This Up The “big idea” I want you to walk away with from reading this report is that your search engine traffic hinges on these three things: 1. Your ability to find low-competition, high-converting keywords 2. Your ability to create popular and authoritative content around those keywords 3. Promoting your content so that people link to it from authoritative, relevant sites. And this guide should help you get better at executing all 3 of these. Here’s what to do next: 1. Send me a message to my personal email address brian@backlinko.com to let me know what you think of this report. 2. Actually USE the strategies from the guide. Without action, these strategies aren’t going to grow your business. 3. Pat yourself on the back. You just read a 20-page ebook ; 

Credit to Dean

How to Know You Are in the Wrong Profession Analyze yourself and determine if you are in the right profession. You might be surprised by the results.

People who start companies sometimes have a crisis of career identity.

They wake up one morning and realize they have no business being in sales or customer service. Or, they look around the office and decide they don't have what it takes to lead people effectively.

I've been there. I'm the poster guy for a radical career change. I worked in the corporate sector for a decade before deciding I was a better match for the writing profession and solopreneurship. I'm really glad my career took a radical turn.

I can usually tell almost right away if someone is a good match for their job. (Send me an email if you want to talk about your role and if you think you are a good fit.) When I was pounding the pavement at SxSW last week, I met countless people who were obviously amazingly good at their jobs and a few who were more like a candy confectioner dating a health food nut. In minutes, I questioned their career choice.

How can anyone possibly know that? I think there are a few obvious hints.

First, you have to be ready to ask yourself a few tough questions about your skills and personality. The person interviewing you for a job might not want to discuss which personality traits are well-suited to a position, but we're not talking about how to apply for a job or conduct an interview. This is about you and your career.

Say you want to pursue a job in marketing but you tend to be direct and confrontational. OK. Why marketing? It's a field that is all about presenting an image and selling. Another (less polite) way of saying that is that marketing is really about tapping into self-confidence. It's about convincing people they need something even if they might not need it. It's a field that thrives on image presentation. If you are not totally in love with that concept, you should find a different career.

Another example: Say you want to be a manager. You're drawn to this position because there is a bigger paycheck or because there is a confidence boost in having the final say in the office. Remember that a career is about building success over a long period of time. Leaders are extremely good at encouraging people, confronting people, inspiring people, and energizing people. If you don't have those skills, no amount of personal motivation is going to help (although some training might).

The problem is when you have a desire to be in a certain field but you are drawn to it for the wrong reason. You want to do marketing because you don't have to be as technical or you get to spend time with people. Yet, are you really good at marketing? Do you excel at presenting a favorable image of a product or service? Do you like convincing people that they are better off with the product you are marketing in some way? If you don't believe in the core mission of a career you will not be a good fit for that career.

Another issue is when you have good skills in one area but exceptional skills in another. My own career serves as an example of this. I was a good manager. I enjoyed leading teams. Yet, it turns out I'm even better at analyzing things and explaining them. I settled for good while best was waiting in the wings.

I met someone recently who was good at marketing. She could "sell" an idea or product just fine. Yet, what she didn't seem to realize is that she's even better at analyzing details--e.g., a job that is not about presenting information as much as it is in analyzing it and presenting the facts. Someday, she might realize she should be doing marketing analytics instead or a job in communication. She might be better at leading a marketing effort because she is confrontational and direct enough to lead a team.

What about your ego? It plays a huge role, either by getting in the way or helping you excel in your career. Ego is not a bad thing. It can push you forward or block your path. It's always a good idea to pause and think about what you are doing without letting your ego get in the way. Set the ego aside and ask questions like this:

What are my three best traits compared to everyone else?
What gets me the most excited during a typical work day?
Does everyone around me keep saying I'm good at my job?
Am I doing this job to pay the bills but enjoy outside pursuits more?
Am I jealous of what other people do?
Am I more interested in changing how other people think?

Your answers can help you determine if you are in the right profession. Be honest with yourself. The person I mentioned in marketing is a good example. If she just analyzed her job a little more and thought about her personality, she'd realize she's not really into the idea of presenting an image. It's a ball and chain for her. It's not going anywhere.

What's so interesting about analyzing your career is that, if everyone in a small business came to the right conclusions about their jobs, the company would grow. From what I can tell, great companies reach great heights with great people who are in the perfect role for that company. It doesn't really get any more complicated than that. Spend the time to reflect on your own career choice. You'll be glad you did.

BILL GATES READS

You might know Bill Gates as a hugely successful entrepreneur, the billionaire founder of Microsoft, or even, in his latest incarnation, a dynamic philanthropist, but in his quieter, less public moments he's also something else -- an avid reader.

Like many of the most successful business people, Gates recognizes the incredible power of reading to nurture the mind and give us fresh perspectives on the world. Perhaps that's why each year at TED he offers his fellow attendees a suggested reading list of books he thinks they should check out. Here are his picks for 2015.

1. Business Adventures, by John Brooks

"Warren Buffett recommended this book to me back in 1991, and it's still the best business book I've ever read. Even though Brooks wrote more than four decades ago, he offers sharp insights into timeless fundamentals of business, like the challenge of building a large organization, hiring people with the right skills, and listening to customers' feedback," writes Gates.

2. The Bully Pulpit, by Doris Kearns Goodwin

An historian, Kearns Goodwin examines the presidencies of Theodore Roosevelt and William Taft in this book. Why would an entrepreneur not particularly interested in early-20th century U.S. presidents respond to it? The tenure of these leaders is used to explore fascinating questions, Gates explains. "I'm especially interested in the central question that Goodwin raises: How does social change happen? Can it be driven solely by an inspirational leader, or do other factors have to lay the groundwork first?"

3. On Immunity, by Eula Biss

With the recent measles outbreak in the U.S. making headlines, this pick by Gates seems particularly timely. "The eloquent essayist Eula Biss uses the tools of literary analysis, philosophy, and science to examine the speedy, inaccurate rumors about childhood vaccines that have proliferated among well-meaning American parents," Gates writes, recommending the book particularly for new parents.

4. Making the Modern World, by Vaclav Smil

Gates calls historian Smil "probably his favorite living author," whose every work is a must-read thanks to his clear vision and nuanced thinking. In this book, writes Gates, "Smil examines the materials we use to meet the demands of modern life, like cement, iron, aluminum, plastic, and paper. The book is full of staggering statistics."

5. How Asia Works, by Joe Studwell

Why add this one to your personal reading list? "Business journalist Joe Studwell produces compelling answers to two of the greatest questions in development economics: How did countries like Japan, Taiwan, South Korea, and China achieve sustained, high growth? And why have so few other countries managed to do so?" Gates enthuses.

6. How to Lie With Statistics, by Darrell Huff

Data is all the rage, but getting the most out of it requires numerical savvy and clear thinking. This oldie but goodie (published in 1954) can help you separate insightful uses of data from numbers that are all smoke and mirrors. According to Gates, the topic is "more relevant than ever. One chapter shows you how visuals can be used to exaggerate trends and give distorted comparisons. It's a timely reminder, given how often infographics show up in your Facebook and Twitter feeds these days."

Looking for more book suggestions? Author Tim Ferriss has some great offbeat ideas, or here's a list culled from the recommendations of assorted successful founders.

Why Do Millennials Really Start Companies? The escalator of success is not a reality for most. For those in the 18-34 age category, it might never exist.

credit

2015 SEO by UK expat

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Key Takeaways for Successful Content

Here are some of the key points you should takeaway from this analysis.

1. Include the keyword phrase in your URL and SEO title. If you hover over the top link building content in search, they all have link building in the URL.

2. Be sure to mention the exact keyword phrase in the main piece of content a few times.Then use keyword phrases that are similar the rest of the time.

Modifications of start a business include starting a business, start a small business, and so on.

3. For highly competitive keyword phrases, you are going to need to publish your content on a website with high domain authority.

You can do this through guest posting on websites larger than yours or work towards growing your own domain authority through link building.

4. The old-school 300-word SEO piece isn’t going to cut it anymore.

The average number of words for the make money online content that did well in search is 1,739. For start a business, the average number of words is 843. For link building, the average number of words is 1,283 (if you exclude the 20,000+ word masterpiece).

The average number of words for the make money online content that did well on social networks is 985. For start a business, the average number of words is 885. For link building, the average number of words is 2,060.

If you don’t want to write extensively long articles, you don’t have to. Some of the articles are compilations of links to other articles.

Some are expert roundups.

There are probably some people who outsource their content to ghostwriters.

There are plenty of options you can choose from if you don’t have the time or inclination to write.

5. Internal linking is important. Link to your top pieces of content in other pieces of related content using your target keyword phrase as anchor text.

Google lets you analyze your most important pages based on internal links in Google Webmaster Tools.

6. Having strong domain authority and getting lots of social shares to your articles will not necessarily help them rank well in search.

Moz has several articles on link building from the last year that had thousands of social shares on their 93 domain authority website. Most of those articles (with exception to one) are not even in the top 100 search results.

7. While not required, you should consider having at least one keyword-optimized image in your main content.

Several of the top shared pieces of content on social media were not on the list because of their Facebook, Twitter, or Google+. They were there because they received thousands of pins from Pinterest.

8. You can buy social shares to boost your content’s social popularity. But buying thousands of tweets won’t guarantee a lot of traffic from Twitter.

How did I come to this conclusion? It was simple. There were several YouTube videos that came up as the most popular content with the make money online keyword.

These videos had thousands of social shares but far, far fewer views.

Case in point: one video had 4,000+ Facebook, 1,300 views, and only two comments.

The rest of the ones that had thousands of social shares had been removed from YouTube for violating their TOS. I doubt videos that get removed for violating TOS are being liked by regular people on Facebook.

9. Creating a valuable piece of content is going to get you more social shares than creating a stunning headline.

As you can see from the analysis, in some niches, you don’t always have to have a number or “how to” in the headline to have a socially popular piece of content.

That said, the combination of a valuable piece content and a stunning headline is almost a surefire winner on social.

10. For the make money online keyword phrase, the quality of content in the top search results was much higher than the quality of content in the most popular social articles.This is likely because it’s much easier to manipulate the most popular social content by buying shares than to manipulate top search results.